the tree-hugging, bunny-hugging, hoodie-hugging cultHowever, Heffer also makes a very serious point: in trying to attract the floating vote and a favourable press by articulating trendy policies according to the latest findings of his focus groups, Cameron is alienating much of the Tory core support.
Core support does not mean only those who will vote Conservative whatever, it is also the individuals who, come election time, deliver posters, stuff leaflets in envelopes, knock on doors, drive cars and undertake all the rest of the mundane jobs vital in any election campaign.
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